The Tikada infomercials

Baril-Barilan – Explained how and why children became directly involved in armed conflict situations.  It portrayed the adult risks and responsibilities that they had to perform as members of  the armed groups.  It emphasized the rights of the child and defended international standards protecting children from armed conflicts, specifically, terms prohibiting their recruitment as combatants.

Boksing – Highlighted the obligation of combatants and the parties in conflict to know and to strictly observe and apply International Humanitarian Law. It established the primacy of the rights of the civilians given any situation or circumstance in a war context and the need for parties in conflict to observe and respect these over and above their military objectives.

Dobol Chek Lang  – Illustrated how the civilian population especially the children, women and elders are most vulnerable and adversely affected in war.  It taught the importance and urgency of conducting holistic healing interventions among the victims as soon as these are possible.  The need to restore the life of the community to some level of normalcy, in which children can play and go back to school, families can feel secure in their own homes and adults can be productive and able to work again to earn a living, formed the core of the broadcast’s message.

Edgar vs Irap – Pointed to the duty of parties in armed conflicts to take full responsibilities for their actions especially the consequences on the affected populations. It also urged them to keep the line for dialogues open toward curtailing and preventing more damages, and eventually settling the conflict.

Gabi ng Nginig – A spiel on how a once peaceful community suddenly became a dangerous and dreadful place due to rising incidences of salvaging, massacres and kidnappings.  The residents soon realized that the warring parties have been resorting to nasty tactics aimed at deliberately sowing fear among them.  The infomercial described the harmful actions usually employed by militarist groups to forcibly attain their ends. The implications of these actions in terms of the basic rights of the people were portrayed.

Ka-Five-Apaan This infomercial identified the five components (represented by caricatures of super heroes), that are needed in order to achieve peace in the community.  The first component is to forge and begin peace talks between parties involved in the armed conflict; second is to obtain support from the church groups and to conduct peace education; third is to generate support of partners for genuine community development; fourth is to build the capacities of the grass roots and work for people’s empowerment; and last but not least, is to clarify the roles and help the civilians in the community interpret and fulfill their roles eagerly and efficiently.

Laban o Bati – This spiel focused on capacity building and people empowerment as tasks that are vital to building peace.  This infomercial underscored the importance of equipping the individuals and the communities with the needed skills, knowledge and assistance, to enable them to cope with the strain and stress of armed conflict.

Landmines – Bared different situations wherein civilians met senseless and horrible deaths due to landmine accidents. It protested the use of landmines and other highly destructive weapons as part of combat actions in armed conflict situations.

Langit, Lupa, Impyerno – Is a call to the parties involved in armed conflicts to respect the  peace zones declared by the community.  Communities build peace zones in order to discourage parties at war from occupying and conducting armed operations within the confines of their immediate environment. This is one way by which community residents can avoid protect themselves from the effects of escalating violence, and enhance conditions for peace building.

Matud Nila (Cebuano Reggae Song) – To the tune of a popular Visayan love song, spiked with reggae beat, the spiel called attention to the limits in the conduct of war in accordance with the guiding principles of the international humanitarian law. That civilians and civilian objects should be kept safe and not be made targets of attacks were made clear in this infomercial.

Mulangaw – The characters in the story represented government officials and rebel forces whose way of solving the problem of poverty and other forms of social injustices are influenced by opposing ideologies and frameworks.  This infomercial provoked the parties concerned to observe the peaceful processes in resolving major differences.  It also insisted on the correctness of subscribing to humanitarian principles such as consultations and dialogues, while always respecting human rights, in finding answers to the country’s fundamental problems.

Pilipinas, Nakasagana Kan Aya?  –  This infomercial spoofed a popular television game show which challenged contestants to give quick and correct answers to the questions asked by the show’s host. In this infomercial version, the contestants were two opposing combatants, and a civilian.  The questions that were asked called for answers on preventing armed conflicts, and defining the limits to the actions parties involved in the conflict can carry out.

Noli Me Touch Me Not – This infomercial listed categories of civilian structures like cell sites, public and private transportations, public markets, places of worship, power plants, and other vital community facilities as restricted targets of armed conflict.

Pro-Peace Gifted – Depicted the efforts of some communities to restore the conditions for peace in their lives and the subsequent triumph of their collective actions. The residents defended the peace in their communities by joining alliances and forging partnerships with other communities and the local organizations.  Portrayed too were the stirring experiences of the people in a community where peace has returned; where the residents could again enjoy and feel secure in a community in which their rights are respected and observed; where they could enjoy the fruit of their labors in a bountiful harvest, and where the people are benefiting equitably from sustained growth and development in their community.

Ti Ayat Ti Maysa Nga Sibilyan – Is a spiel  that used the melody of a classic Ilocano song, Ti Ayat a Maysa Nga Ubing,  to introduce IHL principles that prohibit parties from harming civilians and civilian objects and declaring them as non-targets in situations of armed conflict.